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From the macrumors keynote feed comments: These keynotes are ****ing uncanny. Plays like a Black Mirror episode. Don't know why. Nailed it.
by tpmx 5y ago
From the macrumors keynote feed comments:
These keynotes are ****ing uncanny. Plays like a Black Mirror episode. Don't know why.
Nailed it.
- handrous 5y agoBlack Mirror frequently borrows from Apple's aesthetics and marketing style when presenting in-universe products and ads, so it's natural that an Apple keynote would remind one of Black Mirror.
- paxys 5y agoThey always come off as overproduced.
- tpmx 5y agoEspecially when they're doing them pre-recorded like during the pandemic.
- hbn 5y agoApple still makes the least cringey presentations of any of the big tech companies. Microsoft and Google are incredibly out-of-touch when they try to do similar things. I recall the Windows 11 announcement event had speakers talking about how the new version will "enhance how you engage with the product"
- tpmx 5y agoI disagree. I think this overproduced 100.00% perfect everything style from Apple is more cringey, but in a new way.
- ksec 5y agoTim Cook's era. Steve Jobs Keynote is still the Gold Standard.
- Kaotique 5y agoIt feels weird to me. Maybe it's just the current American culture that feels off for a European like myself. It is over directed and over produced. Zero spontaneity. I would rather watch Elon throw a metal ball into a car window during a presentation. At least that is real. Change the way movies are directed, because of this new phone? Give me a break. I'm sure it will produce nicer TikTok and YouTube videos but no serious director is going to shoot a million dollar production with a 1000 dollar phone.
- clairity 5y agomoreover, the whole segment on fitness+ was so tone-deaf. they kept trying to make it seem like a universally-appealing service, portrayed by diverse people but in ultra-aesthetic settings, so really targeted at the well-off among us. regular folk don't set up their cellular-connected ipad in the park to work out with the aid of their iphone-dependent apple watch.
- rchaud 5y ago15 years ago when they had that "Nike+" tracker thing with the iPod Nano, I still couldn't figure out what it did, because I couldn't afford Nikes and could barely afford a used iPod.
- nknealk 5y agoTo be fair, some might call that good marketing. Largely speaking, it’s the affluent who will pay for a subscription workout product.
- clairity 5y agosure, but apple trying to claim popular/inclusive cred for an affluent product is still tone deaf, akin to exploiters trying to claim the moral high ground.
- wishinghand 5y ago> no serious director is going to shoot a million dollar production with a 1000 dollar phone. Except Steven Soderbergh, for some reason.