I think it's less users choosing it, but market forces pressuring most tools to turn into ad-ridden nightmares. There are secondary effects like the ad-ridden

I think it's less users choosing it, but market forces pressuring most tools to turn into ad-ridden nightmares. There are secondary effects like the ad-ridden product may have more money for development and deliver better features. But at this point we're all wondering if there isn't a better funding model that can deliver both good experience and sufficient development funds.