”We have redesigned the Volvo XC60” is absolutely a normal way to talk. You are specifying a particular model from a line of models. “Volvos are some of the saf

”We have redesigned the Volvo XC60” is absolutely a normal way to talk. You are specifying a particular model from a line of models. “Volvos are some of the safest cars” is the way I would expect one to talk about Volvo’s cars in general. Companies don’t want their products to become generic names, that’s why they make these nonsense rules.