It's not an either/or kind of thing, though. Isn't it worth paying for the press release just to hope to get the story picked up various places? Aren't there

It's not an either/or kind of thing, though. Isn't it worth paying for the press release just to hope to get the story picked up various places? Aren't there lots of web sites that will basically just reprint press releases as their sources of content? Of course I will use social channels and the web as well, but there's only so much I can do.