> McDonald's understands that not everyone will like McDonald's but that almost nobody finds it outright objectionable and many people love it. As long as they

> McDonald's understands that not everyone will like McDonald's but that almost nobody finds it outright objectionable and many people love it. As long as they keep doing the same thing in every single store or franchise across the country, McDonald's is always a safe choice for stopping into the drive-thru due to that consistency. This is the same approach taken by mass-market U.S. beers. The WSJ had an article about this in 2006: Sitting in the wood-paneled "corporate tasting room" of Anheuser-Busch Cos.' headquarters here, August Busch III surveyed five recently thawed cans of Budweiser beer, representing a quarter of a century of beer history. In the early 1980s, the Anheuser chairman ordered that freshly brewed cans of Budweiser and Bud Light be cryogenically frozen, using technology typically employed in preserving human tissue. "We wanted to make damn sure we would have the same beer 20 years down the road," said Mr. Busch, 68 years old ... For decades, Anheuser's aim was to develop a beer that would sell across America, one inoffensive enough to appeal to the nation's varied palate. The article also noted that the references copies showed a gradual decline in hoppiness over the years to make the flavor more middle of the road and inoffensive ... but niche brewers were rising up and about to eat AB's lunch. https://www.wsj.com/articles/SB114601602889736048 https://www.wsj.com/articles/SB114601602889736048