Vtubers are a really interesting side phenomenon to this. I think part of the appeal of a vtuber is that it seems more fair and effort-based than an influencer

Vtubers are a really interesting side phenomenon to this. I think part of the appeal of a vtuber is that it seems more fair and effort-based than an influencer -- as far as I can see, you can become a successful influencer with nothing but a pretty face and maybe some good photography/photo editing skills, but in the vtuber world 99% of your success is just your ability to make entertaining content. There are vtubers with janky homemade live2d rigs that manage to be successful despite that, and there are vtubers with beautiful models commissioned by well-known illustrators that remain fairly obscure because the talent behind them is mediocre.