Because in the past no one could justify competing with Intel. But the xeon parts with huge profit margins, and companies like apple which only tended to buy th

Because in the past no one could justify competing with Intel. But the xeon parts with huge profit margins, and companies like apple which only tended to buy the high margin parts in their devices the business people realized that it was cheaper to produce their own. Which is outrageous, if you think about it given the amount of engineering investment required to build a competitive product. The idea that a slice of the customer base has decided that the market is so broken that the financials work better to avoid Intel says they are way past the to greedy stage.