3 ms·
>More than half of the participants in the Yankelovich focus groups questioned the price of our burger. "Why," they asked, "should we pay the same amount for a
by johnnyApplePRNG 5y ago
>More than half of the participants in the Yankelovich focus groups questioned the price of our burger. "Why," they asked, "should we pay the same amount for a third of a pound of meat as we do for a quarter-pound of meat at McDonald's? You're overcharging us." Honestly. People thought a third of a pound was less than a quarter of a pound. After all, three is less than four!
Why not create a fifth pounder then?
- adamrmcd 5y agoOr a 113 grammer!
- mywittyname 5y agoDouble-eighth burger!
- david422 5y agoI can just see that backfiring as well. "I paid for more meat and all I get is this tiny thing."
- maxk42 5y agoOr rebrand it the 5-ouncer. 5oz being juuuust below a third of a pound, but still more than a quarter pound.