Someone opened an A&W in my hometown (in northeastern US) at some point and it did terribly and closed. Pardon my highly subjective rant, here, but I don't real

Someone opened an A&W in my hometown (in northeastern US) at some point and it did terribly and closed. Pardon my highly subjective rant, here, but I don't really understand what the appeal is supposed to be. It seems like just another fast food burger franchise, and one that's gone out of style decades ago. It makes me think of root beer, possibly the least interesting (but most sugary[0]) soft drink. I don't think third pound burgers were their only marketing misstep. [0] https://cdn1.sph.harvard.edu/wp-content/uploads/sites/30/2012/10/how-sweet-is-it-color.pdf https://cdn1.sph.harvard.edu/wp-content/uploads/sites/30/201...