This assumes that the customer has the option of choosing another service if they don't want to "opt-in" to such bullshit. Sadly, in many places in the US, esp

This assumes that the customer has the option of choosing another service if they don't want to "opt-in" to such bullshit. Sadly, in many places in the US, especially those places served by the ISPs mentioned, that is not the case. In the absence of reasonable choice (roughly the same speed of service) this becomes something that should be regulated. Again, these kind of things would all go away if we had public last-mile fiber that ISPs could lease. Regulation is a poor substitute for true competition.