Shinhan (mentioned in the article) is a pretty big financial conglomerate. Twosome Place (in the second picture) is a well-known luxury coffee chain. Financial

Shinhan (mentioned in the article) is a pretty big financial conglomerate. Twosome Place (in the second picture) is a well-known luxury coffee chain. Financial chains in South Korea do not usually do influencer marketing. I would guess that the companies are buying not because of the influencer's reach, but because of the novelty of AI and the quality of the art. Presumably their goal is using the character and derived artwork in more traditional advertisements. Edit: sanxyin confims that Shinhan used the character in a TV ad. I don't watch TV, so I guess I missed it.