I agree with what you're saying in spirit, I think. I am trying to make a point that "eat less meat, it's like super easy right?" is not about substituting tof

I agree with what you're saying in spirit, I think. I am trying to make a point that "eat less meat, it's like super easy right?" is not about substituting tofu/beyond/impossible meat for beef. There are cultural traditions that cannot be replaced with tofu or vegetables. As a species we'll need to move on from this, but these sorts of things are deeply ingrained in the identity and traditions of many, many people. For example, removing the consumption of beef brisket, skirt/flank steak, tongue and tripe from the Mexican/Southern US cultures will likely not happen while my generation, or the one after mine, are alive. It will probably happen when folks naturally adopt a more vegetable based diet and eschew those traditions. If somehow we could engineer beef substitutes for these that maintained the same characteristics of how they are cooked and what they tasted like, that would go a long way in getting us there; but we don't have the technology today. And I don't mean to be over-dramatic, but if you went into any of the many multigenerational households or ranches here specifically in south Texas and told them they could not raise or eat beef anymore - you would be making an extreme and immediate affront to their way of life that many would fight and die to protect.