Social sites were always on a quest to attract those with the greatest promotional capability, from start to finish. If the sites were about fairness they'd lim

Social sites were always on a quest to attract those with the greatest promotional capability, from start to finish. If the sites were about fairness they'd limit everyone/everything to not exceed the average reach. They should really be called Promotional Networks. Their incentive structure is not set up to advance any intellectual specialisation except through a lens of promotion. Consider the fact that the biggest platforms must go "external" to find fact-checker organisations, it proves my point that no great intellecting is happening within the platform. It's ironic given that fact-checking is itself employed in an act of phoney self-promotion, to not-so-subtly suggest intellectual pursuits must be occurring here, excessively so, since "corrections" are needed.