It's pretty infuriating that this is a thing. Even if you think you might be able to get your users to notice if you went against this grain, you are still ask

It's pretty infuriating that this is a thing. Even if you think you might be able to get your users to notice if you went against this grain, you are still asking the product leaders to give up a significant chunk of revenue for a probably very long time. It would take major commitment from the top to pull this off and would not work as some quarterly site improvement project by a rank and file engineer or product manager.