I disagree with one of the article's points: That Yahoo! outperforms Google in Japan. Reading the (poorly labeled) graph, we have the following numbers: Yaho

I disagree with one of the article's points: That Yahoo! outperforms Google in Japan. Reading the (poorly labeled) graph, we have the following numbers: Yahoo! in Japan: 40-45k eyeballs Google in Japan: 20-25k eyeballs If all eyeballs are equivalent (ad money for a Google eyeball = ad money for a Yahoo eyeball), then Yahoo would be making around twice as much. However, they have this problem: "Currently, Yahoo Japan is owned 40% by local telecommunications powerhouse SoftBank and 33% by Yahoo in the US, demonstrating a textbook perfect Japanese-foreign joint venture structure." Ok, so Yahoo! effectively gets 1/3 of twice the market value that Google gets. So, how is Yahoo!'s localization and extra push from SoftBank helping Yahoo!?