i think that _is_ synergy. we often think of synergy being where you can apply your skill in solving problem Y to problem X even though the markets for those s

i think that _is_ synergy. we often think of synergy being where you can apply your skill in solving problem Y to problem X even though the markets for those solutions are wildly different. but you can also think about the "thing" as being "selling to a particular category of customer". you can cross sell, bundle, gain some forms of economy of scale. this is basically the internet equivalent of WB Mason selling you toner, coffee, paper, chairs, and water coolers.