2 ms·

https://techcrunch.com/2021/09/13/intuit-confirms-12b-deal-to-buy-mailchimp/ https://techcrunch.com/2021/09/13/intuit-confirms-12b-deal-t... This acquisition d

by tootie 5y ago

https://techcrunch.com/2021/09/13/intuit-confirms-12b-deal-to-buy-mailchimp/ https://techcrunch.com/2021/09/13/intuit-confirms-12b-deal-t... This acquisition didn't really make much sense to me either, but apparently it's a bid to become hub for small businesses. $12B is a pretty big wad to blow on just email though. Maybe they go after a site builder, ecomm or CRM SaaS next? What's HubSpot worth these days?

lancesells 5y ago
Mailchimp isn't just email. They have ecomm, SMS, and some media companies. And they are a lot of SMB only CRM.