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Yes sending emails yourself is just as impossible as hosting a payment processor yourself. Even though all the docs and technology is there, you really can't d
by superasn 5y ago
Yes sending emails yourself is just as impossible as hosting a payment processor yourself.
Even though all the docs and technology is there, you really can't do it without the help of a big company like Amazon due to the following reasons:
- almost all residential ips are blocked.
- most data center ips are mostly blocked because there are like 100s of blacklists and every blacklist has it's own unique way of getting delisted.
- every big email provider has its own version of FBL and it's often a big black box. For example till date gmail won't even give Amazon access to its fbl(1)
- spam filtering is not an exact science and while there are things like spf, dkim, dmarc etc to ensure the authenticity of message at the end of the day it all comes down to your reputation as a sender and managing it is nothing short of a full time job.
(1) https://forums.aws.amazon.com/thread.jspa?threadID=257487 https://forums.aws.amazon.com/thread.jspa?threadID=257487
- warent 5y agoyup. I use protonmail and even that apparently gets blocked by gmail recipients occasionally. Rolling your own, you're lucky to have anyone ever see your mail
- arosier 5y agoThanks for using protonmail, email deliverability is always a battle. Let us know if you see more of this https://protonmail.com/support-form https://protonmail.com/support-form
- throwawayboise 5y agoProtonmail gets banned from email lists because their users tend to behave poorly.
- Zababa 5y ago> Yes sending emails yourself is just as impossible as hosting a payment processor yourself. Genuine questions, how do companies like Mailchimp get started then?
- reustle 5y agoMailchimp was founded in 2001, when the internet was a very, very different place. If you were to try to start one today, I suppose you could rely on sending via another company like Amazon until you have a big enough customer base, then roll out your own infrastructure.
- Swannie 5y agoBy starting 15+ years ago, when this was marginally easier, and there was far less competition. Mailchip is 20. Campaign Monitor is 17 (and have been buying up other email related companies/brands for years). SendGrid is about 12. Mailgun is 11. There's a lot of competition out there, and it's not easy to overcome all the blocklist challenges - paying customers aren't willing for you to experiment with their customer's getting their email.
- fragmede 5y agoGet started early, hire people away from your competitors, make friends with people who work at your suppliers. It's not impossible to talk to Visa and start a payment processor from there today, but regulations and competition make that an uphill battle, even though the technical aspects are doable. Better have a sizable war chest with a long runway.