It is currently an outlier, but my goal with the farm is to be riding the currently-growing wave of small farms directly marketing to consumers, who care deeply

It is currently an outlier, but my goal with the farm is to be riding the currently-growing wave of small farms directly marketing to consumers, who care deeply about their land, the local ecology, and the welfare of their animals. Our customers are so passionate about our product, it's quite shocking (this is Season 1 for us). As we get towards winter, we're going to start building a platform upon which we can foster competition--that's right, we want to have more and more small farms compete with us on pasture-raised, quality animal proteins. Over time, we want to be part of the vanguard that leads to Americans spending double on their diets and half on their healthcare. What's that quote about a small group of dedicated people? Farming, small farming in particular, is becoming trendy. Our product is in higher demand than we can produce. We've turned away customers. So we need to scale up a little bit, but more importantly, grow the numbers of our competitors and, year after year, eat the meat business. Healthcare premiums go down, slowly slowly, as people get healthier.