I actually don't think it is that rare. Especially for smaller companies. I don't want 100% of the market. I want 10%, but I want the best 20% that can easily a

I actually don't think it is that rare. Especially for smaller companies. I don't want 100% of the market. I want 10%, but I want the best 20% that can easily afford my product and doesn't complain, cancel, chargeback, or need unnecessary handholding to use my software. Beyond that it's mostly diminishing returns. Of course, I actually have a product that people want to pay for, I'm not giving it away for free and selling ads to fund it. If I was, I might be more interested in 80% of the market and still try to discourage that worst 20% from using it.