"We wouldn't accept that from a manufacturer of a physical product." - why not? I would think that any manufacturer of a physical product is clearly entitled to

"We wouldn't accept that from a manufacturer of a physical product." - why not? I would think that any manufacturer of a physical product is clearly entitled to provide better service or better product versions or better legal conditions or better pricing for some of their customers if they want. And they definitely do so for various VIPs - some people pay to wear Nike shoes, and some people get paid millions to wear Nike shoes, and we do consider that a manufacturer of a physical product has the right to do that. There is not a trade principle of having to treat all customers equally (the sole exception being not denying service for a specific list of protected groups), and there is a general principle that people can trade with others as they please and provide different conditions for arbitrary reasons.