Imo their Lumia phones (and the accompanying OS and new UI philosophy) were also something special, and I say that as a hater of those products earlier on (i.e.

Imo their Lumia phones (and the accompanying OS and new UI philosophy) were also something special, and I say that as a hater of those products earlier on (i.e. before I got to know them better). It's a shame that those phones didn't catch on.