> and hiding the run button This isn't completely accurate, if the app is being seen only in very small numbers the run button is hidden under "More Info" but

> and hiding the run button This isn't completely accurate, if the app is being seen only in very small numbers the run button is hidden under "More Info" but when Smartscreen has seen your app enough that it can be more confident it's less harmful the "Run Anyway" button is surfaced.