1. Because people who unsubscribe might come back again. If it's a hassle to unsubscribe, I'm never going to subscribe again. There are a few of companies that

1. Because people who unsubscribe might come back again. If it's a hassle to unsubscribe, I'm never going to subscribe again. There are a few of companies that I had poor experience with, and I am never going to buy anything from again. While I currently don't have time for Netflix anymore doesn't mean I'm not going to subscribe again in a year or two. 2. I subscribed to Netflix because they had a reputation of being easy to subscribe / unsubscribe. I'm not going to subscribe to the New York Times because I've heard how hard they are to cancel. I have a subscription to a local newspaper, they even had ads mentioning how easy it is to start / stop their subscription.