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I think this is right. This is a major blow to Apple. If you look at the 10 games on the app store, revenue goes up by 1.8x for every placement. That meant that

I think this is right. This is a major blow to Apple. If you look at the 10 games on the app store, revenue goes up by 1.8x for every placement. That meant that there are a few VERY profitable games, and it drops off very quickly. My bet is that its the same for non-game apps. If the App store is that tilted, then there are few developers representing most of the revenue, and they can afford setting up an alternative payment process, and the reduced fees for these companies will be significant. They have a lot of incentives to do it. If Apple loses half of the top 40 apps, to alternative payment systems, it will mean a significant amount of revenue lost.

playpause 5y ago
> If you look at the 10 games on the app store, revenue goes up by 1.8x for every placement OT: Where can you see this kind of data?
- corentin88 5y ago
  Somewhat related: > And, as the injunction reveals, the vast majority of App Store billings come from gaming. Games account for approximately 70 percent of the entire App Store’s revenue, and 98 percent of in-app purchase revenue. The App Store is a game store, and more specifically, it’s a game store for massive, free-to-play games that make nearly all of their money from in-app items. Source: https://www.theverge.com/2021/9/10/22667047/apple-epic-ruling-games-app-store-fortnite-revenue-purchases-business https://www.theverge.com/2021/9/10/22667047/apple-epic-rulin...
  - SSLy 5y ago
    >it’s a game store for massive, free-to-play games that make nearly all of their money from in-app items. Oh… It's the kind of games I never download if I see smattering of gems/crowns/coins in the IAP's.
  - Tarsul 5y ago
    this is so eye-opening. One can only imagine how many people are addicted to those games and its casino-like mechanics.
- quelsolaar 5y ago
  Someone shared information they aren't allowed to share over drinks.
Andrew_nenakhov 5y ago
On the other hand, Apple can remove those games from the top places in AppStore, which, these days, is horrible for discovery anyway. So money will flow to the new occupants of top spots.
- username_my1 5y ago
  that's why the "anti-trust" laws exist.. in other law suits already apple was required to have a clear way they rank and display apps in the appstore.
  - worrycue 5y ago
    My guess is they will just stop doing “Top” lists and do more categorised “Featured” lists and “App Spotlight”. I think the end result will be the same, exposure for the lucky developers and potentially increased revenue. If there are other stores, antitrust no longer applies and Apple can feature whoever they want on their store front.
    - Andrew_nenakhov 5y ago
      "editor's choice", "Games of the week", the possibilities are endless.
bttrfl 5y ago
This could be a chicken-egg thing. If the top apps had no Apple payments perhaps they wouldn't be on the list. For an established games the discovery is probably less important though I'd imagine that lots of people buy apps just because they are top apps.

playpause 5y ago

> If you look at the 10 games on the app store, revenue goes up by 1.8x for every placement OT: Where can you see this kind of data?

corentin88 5y ago
Somewhat related: > And, as the injunction reveals, the vast majority of App Store billings come from gaming. Games account for approximately 70 percent of the entire App Store’s revenue, and 98 percent of in-app purchase revenue. The App Store is a game store, and more specifically, it’s a game store for massive, free-to-play games that make nearly all of their money from in-app items. Source: https://www.theverge.com/2021/9/10/22667047/apple-epic-ruling-games-app-store-fortnite-revenue-purchases-business https://www.theverge.com/2021/9/10/22667047/apple-epic-rulin...
- SSLy 5y ago
  >it’s a game store for massive, free-to-play games that make nearly all of their money from in-app items. Oh… It's the kind of games I never download if I see smattering of gems/crowns/coins in the IAP's.
- Tarsul 5y ago
  this is so eye-opening. One can only imagine how many people are addicted to those games and its casino-like mechanics.
quelsolaar 5y ago
Someone shared information they aren't allowed to share over drinks.

Andrew_nenakhov 5y ago

On the other hand, Apple can remove those games from the top places in AppStore, which, these days, is horrible for discovery anyway. So money will flow to the new occupants of top spots.

username_my1 5y ago
that's why the "anti-trust" laws exist.. in other law suits already apple was required to have a clear way they rank and display apps in the appstore.
- worrycue 5y ago
  My guess is they will just stop doing “Top” lists and do more categorised “Featured” lists and “App Spotlight”. I think the end result will be the same, exposure for the lucky developers and potentially increased revenue. If there are other stores, antitrust no longer applies and Apple can feature whoever they want on their store front.
  - Andrew_nenakhov 5y ago
    "editor's choice", "Games of the week", the possibilities are endless.

bttrfl 5y ago

This could be a chicken-egg thing. If the top apps had no Apple payments perhaps they wouldn't be on the list. For an established games the discovery is probably less important though I'd imagine that lots of people buy apps just because they are top apps.