Knowing better does not make you immune to psychology. Social media, more than any other form of communication, is optimized to drive engagement through dopamin

Knowing better does not make you immune to psychology. Social media, more than any other form of communication, is optimized to drive engagement through dopamine - the endless quest for likes, views, and so on. The weaponization of this to spread misinformation is an inevitable consequence of the business model, not an accident. The biggest players in the industry know these feedback loops and their consequences and encourage them still to prop up profits. This has serious consequences to society and to human lives. The executives of social media companies are just as culpable as the executives of oil companies who suppressed research on the effects of tobacco in the 60s/70s and global warming research in the 80s.