User Interface expertise was lost way back 20 years ago. There has been a constant onslought by aestheticians and minimalists on the very definition of Design.

User Interface expertise was lost way back 20 years ago. There has been a constant onslought by aestheticians and minimalists on the very definition of Design. Design used to be less creative and more objective. It was about addressing the requirements of a product, how best it can serve the user and empathizing with the operator. Now, it means how best to market to the user, brainwash them with glitter of aesthetics, numb them with animations, and tell them to open up the wallet. Make that sale, functionalism be damned. So here we are. Witnessing complete destruction of the field of Design by commercial optimization and shareholder maximization syndrome. Thrift baby thrift.