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The Truth About a&W's Third-Pound Burger and the Major Math Mix-Up
- avalys 5y agoSo, the truth is exactly what everyone thinks it is?
- TillE 5y agoFocus groups will tell you all sorts of bizarre things; you're talking to a handful of people who are pretty unlikely to represent your average customer base. The story is a little too cute. I suspect this failed more because it's an awful way to compete, trying to increase sales by seriously cutting into your margins.
- Spivak 5y agoI wish they had probed a little further on their questions because I’m so sure the answer has to do with the fact that “a quarter-pound-er” is one of those words that has taken on an identity separate from its component words and just means “a normal sized burger” where a “third pounder” sounds like “a third of a normal sized burger” on first blush.
- allears 5y agoEverybody knows 3 is less than 4, so 1/3 must be less than 1/4.
- labster 5y agoThis just goes to show you that fractions are irrational numbers.
- smnrchrds 5y agoWhy didn't they just release a a fifth pounder?
- mcphage 5y agoThat’s the real solution :-)
- silisili 5y agoI'm kinda confused why they use fractions for burgers anyways. Of course metric would probably have prevented it, but even in standard you could say 5 vs 4 ounce. Or does that just sound smaller to people? AFAIK, in my lifetime at least, other meats like steak have always been advertised or listed in ounces.
- bregma 5y agoTruth is always stranger than fiction because fiction has to make sense.