> the vast amounts of money/influence Google was willing to put in to keep it's search ads property relevant Mobile search ad clicks have been surpassing deskt

> the vast amounts of money/influence Google was willing to put in to keep it's search ads property relevant Mobile search ad clicks have been surpassing desktop search for a while now, If it was done solely through Google app and if iOS wasn't a thing then Google would have happily killed the web by this time. I think instant apps is(was?) an attempt at it.