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I seem to recall a relation between loading time and visitor retention? A quick search gives dozens of statements along the lines of.. A 1 second delay in page
by the_third_wave 5y ago
I seem to recall a relation between loading time and visitor retention? A quick search gives dozens of statements along the lines of..
A 1 second delay in page response can result in a 7% reduction in conversions. [1]
47% of consumers expect a web page to load in 2 seconds or less. [2]
40% of people abandon a website that takes more than 3 seconds to load. [3]
...etc
Either those cookies make up for the lost business, these statements only hold for the initial page load or these statements are factually incorrect. I suspect the statements only hold for the initial page load, that spinner and the slowly but surely updating fake counter holds visitors enthralled for the final outcome.
Anyway, the path is clear: close that Starbucks tab after ~2 seconds of faked cookie setting time and get your caffeine kick elsewhere.
[1,2,3] just search for it - most results are commercial entities trying to sell some "marketing" or "website enhancement" service which I do not feel like boosting by linking to them. Much of the original research seems to come from Google and can be found in a report titled “The Need for Mobile Speed".
- JumpCrisscross 5y ago> Either those cookies make up for the lost business, these statements only hold for the initial page load or these statements are factually incorrect It’s likely TrustArc trying to make their widget look muscular to an idiot executive at Starbucks.
- Nextgrid 5y agoThe delay is not specific to Starbucks' implementation. Every TrustArc popup has such a delay. Considering everything else about it also screams bad faith, I think it's a deliberate tactic to train people to click "accept" on these so they can then boast about how their "consent" management platform provides better conversion, which in turn somewhat justifies the salaries of the oxygen wasters in the marketing/advertising departments.
- didgeoridoo 5y agoThere’s a big ol’ “Cancel” button that stays live during the “processing time”. They’re trying to get you to click it in frustration, which will reset your cookies to maximum intrusion levels before you go about your business on the site.
- xondono 5y agoThose numbers are for people stumbling onto your web. If people are forced through your WiFi because they’re in a foreign country and get no data roaming, those statistics mean nothing. Being privacy minded and traveling during covid has been a nightmare.
- soared 5y agoThere is a lot of value in being able to identify users, and starbucks 100% is constantly analyzing the gain they get from identifying users against the losses the incur from an increased bounce rate. (I work in adtech and am part of similar tests for similar brands) Almost certainly these tests do not take into account longterm affects on user's opinions on the brand, etc.