I don't 100% agree on how there's no chance of convincing people to give up cheeseburgers and BBQs. Sure, they're a cultural staple, but smoking was a cultural

I don't 100% agree on how there's no chance of convincing people to give up cheeseburgers and BBQs. Sure, they're a cultural staple, but smoking was a cultural staple in France and yet the French have basically given up on smoking, because deep down inside they're sensible people (despite being pig-headed Gauls, at the same time). What I find hard to understand is this: if you want to eat meat, why would you choose to eat a meat substitute? If you don't want to eat meat, why would you choose to eat a meat substitute? How many people are there that really want to eat fake meat? Or fake anything, for that matter?