Honestly, Groupon should have taken Google's deal. It seems that the main expense that's killing Groupon is customer acquisition cost. So Groupon needs to be

Honestly, Groupon should have taken Google's deal. It seems that the main expense that's killing Groupon is customer acquisition cost. So Groupon needs to be integrated in the business that has zero (well, almost zero) acquisition costs ala Google. Only then I think Groupon will become a profitable business. Until then I will sit back and watch how Groupon fails. I don't think Groupon has a runway longer than a year.