Even encouraging people to reduce beef consumption in favor of pork or chicken would have a pretty significant impact, and that's a lot less drastic of a lifest

Even encouraging people to reduce beef consumption in favor of pork or chicken would have a pretty significant impact, and that's a lot less drastic of a lifestyle change than going fully vegan. Although from an animal welfare perspective it might not be desirable - a lot more chickens need to suffer to produce the same amount of meat as one cow for instance.