Oh Petapixel. This is an interesting article and a cool camera concept, and it's fine that the article is sponsored by the camera shop, but it is written like

Oh Petapixel. This is an interesting article and a cool camera concept, and it's fine that the article is sponsored by the camera shop, but it is written like an ad in some places while more neutrally in other places. If it were one or the other it would be fine. The present version is a bit painful to read.