I like the simplicity of this. Like headsclouds, I couldn't figure out at first how to make "sub" items. Due to old habits, I kept trying to hit "tab" to indent

I like the simplicity of this. Like headsclouds, I couldn't figure out at first how to make "sub" items. Due to old habits, I kept trying to hit "tab" to indent a new item. Now for the hard part. In a previous career, I used to spend a lot of time with marketers. They always used to talk about "share of wallet" and the phrase stuck with me. In short: Unless someone is loose with their cash, there's a limited amount of money they're going to want to spend on online subscriptions (of any kind). Given that your app is actually more expensive than a month of Netflix or Amazon Prime, how do you justify the price? Note: I'm not saying you need to lower your price, just that you need to be more explicit about the value proposition. Especially because stuff like Tadalist and Workflowy are free or freemium offerings.