Apple's culture of secrecy used to be to just not talk about what you were working on and don't talk about vapor projects. There was a big thrill to keep things

Apple's culture of secrecy used to be to just not talk about what you were working on and don't talk about vapor projects. There was a big thrill to keep things secret for MacWorld, WWDC, whatever. Things changed, social media and various websites created motivation for people to get whatever small satisfaction you get when you leak. There was a big change after 9/11 of the overall security posture. Internal security measures kept ramping up year after year as people started leaking. You used to be able to walk pretty much unhindered through all the buildings. Some lab areas would be locked, but things were open in general. I never understood the leakers. They were usually caught and fired.