I think there’s a lot of good insight in the article, but it may be overthought. When I saw the question in the title, the answer that immediately came to mind

I think there’s a lot of good insight in the article, but it may be overthought. When I saw the question in the title, the answer that immediately came to mind was: 1. Switching apps on mobile is significantly less friction than switching browser tabs. (And it’s somewhat less friction for many people than switching apps on desktop.) 2. There’s significantly more investment in quality, mostly native, apps on mobile platforms.