> The moment they drop rates and ease restrictions apps that are not being built because of these rules will get built, and these apps will gladly pay the marke

> The moment they drop rates and ease restrictions apps that are not being built because of these rules will get built, and these apps will gladly pay the market rate of 5% to 10% for a full service payments system. I have an app like that that's already done and in the app store. We would love to take advantage of Apple Pay for subscriptions, but the 30% tax means we literally can't. We'd have to jack our prices so much that the cost becomes prohibitive, and if we take the 30% hit ourselves we'd basically be giving things away for free. If the cost would drop to somewhere in the 5-15% range it's a whole new ballgame. EDIT: For anyone who's wondering – we basically use the same strategy as Netflix et al, the app is useless unless you already have an account and in order to get one you have to sign up elsewhere. We don't have links or information on how to sign up, you have to just magically end up on our site or have an account added through one of our partners.