Cloud was a great option in the beginning because oh the elasticity, less cost and effort to maintain (in comparison to on prem). But, as companies as AWS, Goog

Cloud was a great option in the beginning because oh the elasticity, less cost and effort to maintain (in comparison to on prem). But, as companies as AWS, Google, MS and IBM worked to lock their clients in, costs have risen and the cloud economic benefit faded, some companies tried multicloud, that worked for a while and now some companies are actually moving some of their infrastructure back to on prem, so there is the hybrid cloud case. What I've seen is companies covering their base demand with on prem and leave the cloud to deal with the elastic part of their demand. If costs change sides, they can also use more cloud and less on prem and vice versa.