Also scammers will want to redirect people to alternate methods, as well as those who engage in not-quite-scam-but-still-unsavory-business practices. Games aime

Also scammers will want to redirect people to alternate methods, as well as those who engage in not-quite-scam-but-still-unsavory-business practices. Games aimed at kids are the biggest offenders, possibly using this as a way to circumvent parental controls on purchases or just to introduce some additional friction to customer service requests or requests to terminate subscriptions. This is all stuff Apple can design around or codify into their approval standards, obviously. Which is why it's imperative they act on their own so they can dictate how it shakes out rather than having a poorly considered implementation forced on them by regulators.