Is Apple surprised? It seems to me that the current model for tech companies is.. . Do something clearly sketchy to build your market. It might be copyright

Is Apple surprised? It seems to me that the current model for tech companies is.. . Do something clearly sketchy to build your market. It might be copyright violations, it might be lock-in. . Grow/profit until someone cares. . Hold off the court cases for as long possible . When they finally go against you, it's probably too late since the new thing has come along. . Wash rinse repeat.