~USD$70 B AppStore revenue (yearly, 2020), so simplistic estimates: 5% price cut: -$3.5 B 15% price cut: -$10.5 B ... I think all bets are on the table as to

~USD$70 B AppStore revenue (yearly, 2020), so simplistic estimates: 5% price cut: -$3.5 B 15% price cut: -$10.5 B ... I think all bets are on the table as to how Apple will respond, given the magnitude of what we're talking about.