> All Apple has to do is to make the rates competitive enough No. All Apple has to do is amplify a few horror stories, for example people using [any competitor

> All Apple has to do is to make the rates competitive enough No. All Apple has to do is amplify a few horror stories, for example people using [any competitor]’s renewable subscriptions and not being able to unsubscribe. Or amplify a story of a virus/malware on, hopefully, Epic or Steam. This is certainly what makes you choose a MORE expensive product, that’s certainly why I buy my fire extinguishers $200 instead of $50 for the same model (but a trusted source). Apple should be able to keep a more expensive margin based on reputation alone.