Taking direct payments is absolutely insane if you're a small developer. I mean, have fun accounting for zillions of tax laws in every country in the world. 30

Taking direct payments is absolutely insane if you're a small developer. I mean, have fun accounting for zillions of tax laws in every country in the world. 30% is a lot, but considering all the other services you get, it's not particularly unreasonable. For big companies, sure, you have accountants and lawyers and your own infrastructure, so you don't need any of that stuff.