Fun fact. When Garry posted this, I immediately sent him the pitch doc for my company's travel planning app, which I was convinced had cracked the code and over

Fun fact. When Garry posted this, I immediately sent him the pitch doc for my company's travel planning app, which I was convinced had cracked the code and overcome the issue he'd written about. Surprise surprise, we hadn't. And 9 years on, neither has anyone else, perhaps apart from players that were already big in travel then like Tripadvisor, and Google, which has the scale to succeed at anything if it makes them money, which travel does given how deeply they can insert themselves into the transaction path.