> You don't see court, legislature decisions, or such upending the business model of a FB, Google or whatnot. Because they usually follow the laws, and their c

> You don't see court, legislature decisions, or such upending the business model of a FB, Google or whatnot. Because they usually follow the laws, and their context is always obvious. The problem with the "little guy" influencer is the not so obvious mix between personal actions and business. Sometimes they show you their dog pooping, the next second they tell you how awesome the shit-bags of $COMPANY are. How should the viewer know whether this was now a paid placement, or just the personal opinion of that person. With Google and Facebook you will never seen such things, and when they tell you how awesome their newest Service is, everyone knows the intention behind it. Para-social effects are not the same with an anonymous company.