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This is such an incredibly stupid article where the author does a bunch of stuff wrong and then tries to turn it into some kind of a gotcha about how the idea o
by mhoad 5y ago
This is such an incredibly stupid article where the author does a bunch of stuff wrong and then tries to turn it into some kind of a gotcha about how the idea of testing is flawed.
Nobody should be trying to make statements like I got a 300% increase in clicks when one group had 12 clicks and the the other 3.
That’s not statistics, that’s not testing. That’s someone who thought they had an opportunity to dunk on a topic that they knew nothing about to try and make themselves feel smart.
- bennyelv 5y agoI envy you for working in an environment where you don't encounter people doing exactly this.
- mhoad 5y agoI work in that industry and make it a huge point to make sure nonsense like this never happens on anything I’m attached to. I don’t understand the mentality to purposely trick yourselves and others for short term “wins” that are anything but. If someone handed me a report like this in a professional context they would be looking for a new job shortly thereafter.
- bennyelv 5y agoSometimes they're the boss and it's a real uphill battle to persuade them how stupid they're being. I don't work in that industry, but I know enough to know when to stop and have a very hard think about some numbers. It's a common mistake to think that the things that are the trivial fundamentals in the field that you're expert in are understood by the whole of humanity or even in some cases by everyone who claims to be expert in the your field.