so caveat this with the fact that i used to work at aws, but one thing aws is really good at is listening to customers and reacting. a few years back aws messag

so caveat this with the fact that i used to work at aws, but one thing aws is really good at is listening to customers and reacting. a few years back aws messaging was very much so single-cloud and no on-prem. but after listening to customers, there’s been quite a shift to prioritizing them through things like outposts and eks/ecs anywhere. even for something that’s effectively free like eks-a, it can drive revenue by keeping customers all-in with aws and helps with brand loyalty and trust.