Seeing the name of this, I recalled Microsoft's Start Menu, Microsoft's Start Screen, Start.com, Internet Start (start page in MSIE), Microsoft's Start Somethin

Seeing the name of this, I recalled Microsoft's Start Menu, Microsoft's Start Screen, Start.com, Internet Start (start page in MSIE), Microsoft's Start Something tagline, and so forth. I'm surprised that MS didn't say Making it Easier, Faster, Better, More Open, and those things.