Google glass had this air of inevitability about it. The glasses were hyped to be the the next iphone. Not only that, but tech was going to create iphone-level

Google glass had this air of inevitability about it. The glasses were hyped to be the the next iphone. Not only that, but tech was going to create iphone-level product categories every 3-6 years. Then it completely fell flat. It just didn't cross the divide from enthusiasts to the wider culture at all. The term glasshole was invented. We all saw scoble in the shower. It might be that the culture's moved enough over the last decade that smart glasses will be a thing, as more people see social media success as aspirational. AR and VR give a value prop that wasn't there. Still, it seems like there's a big gap between the enthusiast market and the mainstream, and this release doesn't do much for that.